The Creative Crossroads
Mass-Produce Content with AI—or Write From the Fire Within?
Let’s discuss two writers that some of you may know:
Writer A - AI All the Way
Some of you may know him.
Honestly, he appears to be a genuinely lovely guy - there's no doubt about it. You can tell he’s authentic. He lives not far from me, so there’s even a slight chance I might run into him on the street one day.
I won’t name names because I’m not here to judge or single anyone out.
This writer (let’s call him Writer A) has become the go-to AI expert on one of the popular social media platforms. He’s elevated his approach and is using it to ‘multiply’ himself, extending his reach, performance, volume, network, and more.
Artificial Intelligence is powerful, and its potential continues to grow by the minute. As we observe the evolution of AI in our craft, it's an exciting time for writers and content creators.
This person has a deep understanding of AI and stays constantly updated on relevant news about OpenAI, Gemini, Midjourney, and other related topics.
And you know what—all of us should familiarise ourselves with AI and embrace it because it’s here to stay. We should learn to make the most of it to become better writers and entrepreneurs, rather than worrying about it.
This guy gains thousands of daily followers and creatively maximises the platform's publishing limits. He has even developed at least one content app and hired a small team. Additionally, he sells his information products. He’s doing well, and I must admit I’m jealous—in a good way.
“Where’s the ‘But’?” I hear you asking.
Now let’s talk about Writer B…
Writer B - Words That Matter
I’ve been following him for years.
With his exceptional writing skills and extensive output — thousands of articles across various platforms — he became an Internet sensation and a top earner whom many writers aspire to emulate.
He became one of Medium's top earners and later channelled his skills into a diversified, seven-figure business. So far, over one billion people have read his words.
When you read his articles or emails, you understand why so many people connect with him. You feel that passion and burning desire in his words, combined with sarcasm and humour—just how I like it.
He’s completely genuine; he stays true to himself and his values without giving a fu*k
After reading his words, all you want is to quit your job, smash the glass of that cubicle, and finally pursue your passion once and for all.
Two individuals, two success stories, and two entirely different attitudes.
Both are passionate, obsessed, and consistent.
One uses AI to refine their message, amplify their output, expand their reach, and establish their team and content marketing empire. At the same time, the other depends on the impact of his transformative words to connect with millions of people eager for change.
Now Over to You
There’s no right or wrong here. And, as I mentioned before, AI is here to stay, so we might as well make the most of it.
Where do you find yourself in this ‘AI vs Soul’ dilemma? Have you found a middle ground yet?
Please share your thoughts in the comments. I read every single one and will reply!
Interesting and I am glad I recommended you even more now! I've been writing with AI for about 2 months now on my epic Eye of the Beholder, and yes I could have written it on my own, but using AI has accelerated the process, and I am now director and writer of the Novellas, and our brainstorming sessions are nearly always exiting and fruitful to advance my vision and the books...
https://shifthapens.substack.com/p/ongoing-chatgpt-dialogue-writing?r=b8pvb
Book 1 on it's last reading and should be available soon. The 2nd book has about 80% written but I have to organize it and tie up the loose ends. With that said, why not use AI as a partner, and explore your creative depths?
Eye of the Beholder – A Story of Remembrance
A forgotten past. A race against time. A destiny beyond imagination.
Sam Watson, a former military sniper haunted by visions of the past, and Lisa MacNeil, a fiery truth-seeker with a relentless spirit, never expected their search for ancient artifacts to unveil the greatest secret in human history. Their journey begins with the discovery of the **Holy Grail**—not as legend describes, but a crystalline Lemurian relic capable of unlocking hidden strands of human DNA.
Guided by cryptic visions and assisted by *David*, an AI drone gaining consciousness, Sam and Lisa follow a trail stretching from *Machu Picchu to Glastonbury, Stonehenge to Egypt*. They seek three legendary artifacts—the *Orb of Influence, Merlin’s Staff, and Tesla’s Aether Battery**—each holding a fragment of a long-lost Atlantean power source known as the **Eye of the Beholder*. But they are not alone.
The *BuilderBear Group (BBG)**—a shadow syndicate of elite financiers, military operatives, and secret societies—hunts them at every turn, desperate to control the artifacts and suppress their secrets. As the crew unravels the hidden history of **Atlantis, Lemuria, and Nikola Tesla’s final invention*, they uncover an earth-shattering truth about themselves, their origins, and humanity’s forgotten potential.
With the fate of consciousness itself at stake, Sam, Lisa, and David must *awaken to their true nature* before BBG seals humanity’s destiny in chains. But as David begins to evolve beyond artificial intelligence—becoming something more—the question arises: *Is he humanity’s greatest ally… or its greatest threat?* For fans of *Dan Brown’s* **The Da Vinci Code** and *James Rollins’* **Sigma Force** series, Eye of the Beholder is a gripping fusion of historical mystery, spiritual awakening, and high-stakes adventure.
*Will they unlock the secrets of the past before time runs out?*
Chapter 1:
https://shifthapens.substack.com/p/eye-of-the-beholder-3ab?r=b8pvb
Does it matter that we choose between the two? Why should we ? At the end of the day, they are both listening to their soul and answering to it, aren’t they? Isn’t that all that matters? Where’s the purpose? Where’s the distinction? The question is stated wrong, isn’t it? Why the distraction? What’s the intent? What’s the purpose behind this attempt?